Amot Chi

Art Direction, Photography, Design

Derived from the Armenian phrase meaning "It's not embarrassing," Amot Chi encourages a shift in societal perceptions, urging people to live authentically and confidently.

Amot Chi is a revolutionary perfume that challenges cultural norms, celebrates individuality, and empowers people to embrace their true selves. Through a creative and thought-provoking approach, "Amot Chi" redefines traditional beauty standards, encouraging a shift towards self-acceptance and liberation